Digital Transformation in Sales: Welcome to Social Selling
Digital Transformation in Sales: Welcome to Social Selling | Jordi Gili Riu | Managing Director | Execus
This document is the soft copy of the presentation by Jordi Gili Riu. B2B buyers have changed. Their buying habits are different. They are always on, digitally empowered: they are leveraging Social to gain confidence in their Buying decisions.
Social Selling is born as a response to this change: but what is it? How do B2B sales teams use professional social networks to reach to new customers? How do Marketing and Sales work together to achieve that? How do sales and marketing teams apply new methodologies and tools to leverage social and embed it to their sales processes.
What you learn:
- Understand the relevance of social networks in today's Business to Business markets.
- Identify best practices in terms of Presence and Attitude.
- Review a sales methodology that adds social and drives results.