Archived Webinars:
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Assessing Opportunity: An Entrepreneurial Marketing Perspective
Speaker:
Dr Abdul Ali
Institute:
Babson College

Behind every successful venture is the story of a business opportunity that was recognized for its potential worth and profitably developed before others realized that potential. Identifying and assessing opportunity are two critical steps that a company must take to grow and sustain their competitive advantages. It is equally important for an entrepreneur to undert ...

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