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How to Achieve Market Leadership in Eco-Systems | Dr. Karel Cool Professor of Strategic Management, INSEAD Belgium.

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How to Achieve Market Leadership in Eco-Systems | Dr. Karel Cool Professor of Strategic Management, INSEAD Belgium.
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File Size:
8.03 MB
Author:
Dr. Karel Cool
Date:
26 February 2013
Downloads:
49 x

How to Achieve Market Leadership in Eco-Systems | Dr. Karel Cool Professor of Strategic Management, INSEAD Belgium.


In this Presentation Dr Karel Cool discuss the success of Apple, Qualcomm, Amazon, Baidu, Google, Samsung and other eco-system leaders shows the tremendous rewards that such companies can realize.
The spectacular setbacks of Nokia, Research in Motion / Blackberry, Sony, Nortel, and many other major corporations shows the difficulty to maintain eco-system leadership.

What does it take to become an eco-system leader? What market mechanisms drive eco-systems? What do leaders do to stay ahead?
The Presentation address some of the key issues of eco-system leadership and focus on the defining characteristic of these markets: critical mass.

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