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The Myths of Creativity and The Truth About Innovation

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The Myths of Creativity and The Truth About Innovation
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1.94 MB
Date:
06 August 2014
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The Myths of Creativity and The Truth About Innovation | David Burkus | Assistant Professor of Management | Oral Roberts University

This document is the soft copy of the presentation by David Burkus.

Why are some people consistently creative and others strikingly unoriginal? David considers the various myths we apply when trying to encourage creativity and offers well-researched facts in their place. Using insight from the wealth of research on organizational creativity, David provides practical implications and realistic strategies for encouraging innovation.

What will you learn?

Participants in this webinar will:

  • Correct the flawed beliefs surrounding creativity in organizations.
  • Present the findings of empirical research on creativity and innovation.
  • Provide specific, practical examples from a diverse set of creative companies.

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Watch WebinarThe Myths of Creativity and The Truth About Innovation | David Burkus | Assistant Professor of Management | Oral Roberts University


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