Up

Do you have a competitive advantage and how sustainable is it? | Dr. Karel Cool Professor of Strategic Management INSEAD

Bookmark and Share
Do you have a competitive advantage and how sustainable is it? | Dr. Karel Cool Professor of Strategic Management INSEAD
 COM_PHOCADOWNLOAD_HOT
File Size:
620.77 kB
Author:
Dr. Karel Cool
Date:
05 March 2013
Downloads:
52 x

Do you have a competitive advantage and how sustainable is it? | Dr. Karel Cool Professor of Strategic Management INSEAD

This document is the soft copy of the presentation by Dr. Karel Cool about Competitive Advantage ; He highlights the following: It is inescapable - while firms can hope to get a lucky break and be successful, long term success is based on competing with skills and resources that rivals have a hard time acquiring. These competitive advantages are the foundations of long term growth and value creation of companies, small or large. And while government regulation can shield firms from the vagaries of competition, political winds can change, requiring an understanding of a firm's sustainability once it is more exposed. The mere identification of the skills and resources that give a firm an edge over competitors is not a trivial matter. Very often, we use cues such as market share, sales growth, customer feedback, key performance indicators, etc. Together, these yardsticks may give a good view of where a firm is better or worse that its competitors, but there are some important pitfalls to avoid. In the discussion, I will expand on the use of profits as an indicator of competitive advantage and discuss why it sometimes leads us down the wrong path.

Read More About The Topic on Blog ...

Watch Webinar @ Do you have a competitive advantage and how sustainable is it?

Download MP3 of Webinar Recording
Rating: 5 / 1 vote  
Only registered and logged in users can rate this file
 

Add comment


Security code
Refresh