Ten Tips to Grow Your Cultural Currency for Business Success

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Ten Tips to Grow Your Cultural Currency for Business Success
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28 March 2017
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Ten Tips to Grow Your Cultural Currency for Business Success | Dr. Richard Griffith | Executive Director | Institute for Cross-Cultural Management

This document is the soft copy of the presentation by Dr. Richard GriffithWhile international business affords tremendous opportunity for growth and prosperity, often those opportunities are not fully realized. Cultural differences between strategic partners can serve as barriers to successful collaborative initiatives. Developing cross cultural competence is a life-long learning effort that can lead down a long path of workshops, how-to books, and frustrating experiences. Because executives don't have time to commit to formal learning they often tackle international business challenges the same way they would at home, often with less than stellar results.

However there are relatively simple strategies that can greatly improve your credibility with global partners. Using the concept of cultural currency, executives can use straightforward tactics to build credibility and then leverage that credibility to establish deep international relationships. By utilizing variation in timing, perspective, and decision making, global professionals will find they make less critical mistakes, and learn more from the mistakes they do make all while building rapport with their international counterparts.

What you learn:

This presentation will provide recommendations to accumulate and wisely invest your cultural currency so you can better claim the value inherent in international business. After completing the session, participants should be better able to:

  • Recognize when their current cultural currency has little value.
  • Use simple strategies to accumulate credibility.
  • Capitalize on newly gained credibility to enhance your presence and relationships.
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