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Alternate Methods of Gathering Information | S. M. Sibghatullah Husaini | Chief Executive Dynamics Research Consultants

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Alternate Methods of Gathering Information | S. M. Sibghatullah Husaini | Chief Executive Dynamics Research Consultants
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Date:
08 May 2013
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Alternate Methods of Gathering Information | S. M. Sibghatullah Husaini | Chief Executive Dynamics Research Consultants

This document is the soft copy of the presentation by S. M. Sibghatullah Husaini. Information gathering and processing is the mainstay of all research studies. However, every Research Study is unique in its own way. The nature of issue / problem under study, the approach and methodology appropriate for the enquiry, the type of information needed, the kind of respondents, the depth of analysis and other requirements and constraints are varied for different studies.

Accordingly, the method of information gathering / data collection has to be selected carefully and tailored to the peculiarities of the study in hand as every information gathering / data collection method is not suitable for every type of Research Study.

In most of the social and marketing research studies, information is collected from the Respondents / the citizens / the Customers. Methods of collecting information from the respondents can be broadly classified into Personal Interviews, Telephone Interviews, Mail Surveys and Electronic Surveys. These four main types can further be divided into nine sub-types. Each of these nine methods has its own peculiarities, strengths and weaknesses. If some are more suitable for one type of study, these may be sub-optimal for other types.

In this session, inter-alia, we will juxtapose the nine methods of respondent based information collection methods with the above criteria with and discuss which method is more suitable for which type of Research study.

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