Customer Centricity for Profitable Growth by Dr. Kamel Jedidi of Columbia University
Customer Centricity for Profitable Growth | Dr. Kamel Jedidi of Columbia University
In this presentation Dr. Kamel discuss Customer Centricity; Companies can grow using various strategies ranging from customer centricity, innovation, and mergers and acquisitions. During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. However, customer centricity is a complex strategy that presents a myriad of practical challenges. This is the soft copy of the presentation which was used in the webinar by Dr. Kamel Jedidi addressing the following questions:
- What is customer centricity?
- How do you create the customer advocate?
- What are the key building blocks of a customer centric organization?
- What are the rewards from being customer centric?